Empowering Purpose
From the consultant, Brianna Thomas
“Women-led and Black-led nonprofits receive less than 2% of philanthropic funding. Up to 80% of funding goes to restricted grants, often tied to specific programs, and not other priorities such as expanded access to health benefits. Historically under-resourced organizations deserve increased access to unrestricted funds.
I work with purpose-led businesses like yours to have strong nonprofit partnerships, whether it’s through a strategic office hour or coordinating team volunteer events with mutual benefit.
Most businesses leverage volunteering to build relationships with organizations. Often, combining it with workplace giving (unrestricted funding) which accounts for up to $5B in annual donations.
Why is Community Engagement valuable for business? Dig into the data:
“88% of leaders now view their social impact strategies as more than a ‘good to do’ but as a way to future-proof the business”
“Companies with authentic, action-oriented social impact programs achieve 58% higher revenue than their counterparts”
“Companies see a 52% lower turnover rate among newer employees who participate in corporate purpose programs”
As someone that has annually supported organizations (i.e. DonorsChoose, NYCares) for over a decade, there’s an inspired moment and a commitment through sustained action. Investments such as volunteering, donating and driving impact on nonprofit teams weren’t just “good things to do”, they became part of my lifestyle.
It led to roles where I successfully managed volunteer events for enterprise clients (i.e. Boehringer Ingelheim, KPMG and more), strategically partnering talented employees with local nonprofits. This enabled strained community leaders to strengthen technology, marketing and other areas which lacked capacity.
In two years, over $700,000 in pro-bono value was created for organizations across the U.S., allowing them to preserve funds and optimize operations.
It was clear that purpose-led brands could be powerful partners for the nonprofit sector, if partnerships are founded on effectiveness and mutual impact.
Together, we can unlock potential for your growth based in community care.”
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